פנימי? חיצוני? זו באמת רק שאלה של פסיכולוגיה

 כולנו נוטים להיאחז בדברים מוכרים ובנורמות מבוססות. אפילו אלה מאיתנו שמתפרנסים מוקפי טכנולוגיה חדישה מוצאים את עצמם לעתים קרובות חוזרים על דפוסים ישנים ונוחים. הבעיה מגיעה כשהדפוסים הישנים האלה פוגעים באופן פעיל ברווח שלנו. בכל פעם שאני מדבר עם מנכ”לים ובכירי סטארט-אפים אחרים, אני שומע את אותו הסיפור הישן: הם מתמודדים עם חדשנות ראשונה מסוגה בעולם, אך הם שמרניים מדי כשמדובר בצרכי כוח האדם שלהם. הם רוצים לשמור על הכל פנימי. למה? כי זה מה שחברות אחרות עושות, כי זה מרגיש בטוח יותר, כי… בעיקרון, מסיבות פסיכולוגיות. המציאות היא שאשליית הביטחון מגיעה במחיר יקר שיכול לאיים על היציבות הכלכלית של החברה שלהם.

 

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